Email Scanning: In return for free email services/storage, 175m Gmail users allow their email to be scanned for content so Google can deliver targeted advertising. However, non-Gmail users are unaware that their replies to Gmail and their email address are automatically scanned and stored by Google, and because Google outsources its service to non-Gmail domains, no user could know which of their email replies or email addresses could be scanned/stored by Google. more here
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